Blog vs Blogger

foodietwoshoesfoodietwoshoes Posts: 3subscriber
We just opened up our store - online specialty foods, and are still getting the interactive/educational part up (reviews, recipes, articles, etc). We are going to start a blog asap, but we`re not sure if it is better to use Blogger.com, or to use an app like Wordpress on our own domain - such as domain.com/blog.
Is there an advantage as far as SEO goes, or exposure for being on the Blogger network?
We`re open to either one, so the exposure is the main deciding factor.
Thank you!

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