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Niche marketing or generalize
I am a Virtual Assistant specializing in Real Estate. The trouble I`m having is that the Real Estate Market is very soft right now and a lot of agents are unresponsive. I currently have one regular client but he`s cutting my time down due to the market conditions. I really need this business to grow so I`m considering going outside of my niche and offering more generalized services. Is this going to adversely affect how I market within my niche? My website is not very specific to my niche and is very general but my marketing materials, postcards and brochures are specific to my niche.
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Comments
JeffMoore4/3/2008 10:10 PM
If you really want to look at another niche, I`d consider a second website. Also, where I am real estate is hot in the summer and dead in the winter. If the trend is the same for your location, perhaps you could look for a niche that is busier in the winter. This will even out your workload and your cash flow.
Good luck.
Andrea