SmallBizExcel.com feedback please

This is my second post for feedback on SmallBizExcel.com. I REALLY appreciated the feedback I received after my first post a couple of weeks ago and have made significant changes to my website since then. After reading posts in a couple of other forums I decided to add a basic introduction to business principles page 10 Principles for Small Businesses from which I will link to calculations and lessons covering specific topics. Target group is small business owners and those who are just getting started.
I appreciate feedback on the following:
> Site design/layout
> Content: do you see where this will provide content useful to the target group?
> What is the best way to get more ideas from people online?
Regards,
Jeff Moore
SmallBizExcel.com
JeffMoore3/22/2008 8:57 AM
I appreciate feedback on the following:
> Site design/layout
> Content: do you see where this will provide content useful to the target group?
> What is the best way to get more ideas from people online?
Regards,
Jeff Moore
SmallBizExcel.com
JeffMoore3/22/2008 8:57 AM
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Comments
There`s an old saying - be careful what you ask for....seriously though - great feedback, thank you!!
Before responding to your particular suggestions, in response about Excel and the complexity of making a website (or book) about it: My feeling is that the tool is so complex and there are so many general sites/books about using Excel that it is hard to stand out in the crowd. I think targeting a specific audience and giving them just what they need is important. Even the scope of Excel for small businesses may be too broad...
On your specific notes:
> Tagline in passive voice: This is one of the few points on which I respectfully disagree. I think starting with "Practical Guide..." is more compelling, though I would be interested in what others think as well.
> Clicking on the logo/banner to go to the home page - great idea! easy to do - I just implemented and uploaded it.
> Each of the 3 key points on the home page pointing to a lesson: great idea - that one is on my to-do list.
> Pricing transparency: my strategy right now is to build useful content to attract an audience and add per-charge items such as videos and downloadable pre-built spreadsheets. I think you make a good suggestion about reassuring people up front what is for free so they trust investing their time.
> Using Corporate jargon terms like fixed and variable cost up front: great sugestion! I will look at ways to rephrase this to make it easier for the non-business person.
> Distracting flow: agreed again. I was trying to make sure people looked at the background information to help the lessons go more smoothly. I`ll think about how to keep this from being misleading.
> Ernie`s Story: you`re right again, it needs a better title (just changed it).
> Your general comments about the flow and organization: I agree it needs improvement. I`m still working through ideas on the general layout, and I think your idea of laying out the flow graphically is again a great one.
Thanks again Craig!
glasscda3/22/2008 4:10 PM
JeffMoore3/22/2008 8:18 PM