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Passive marketing through passionate blogging

In addition to the topics of design, branding, identity design and marketing, the posts on bLog-oMotives often include mentions related to my passion (and therapy) of gardening.
A couple weeks ago I blogged about making a garden umbrella stand out
of a flowerpot. Late this past week the post appeared on the site Apartment Therapy.
It`s brought a lot of traffic to my blogs, and blogfolio, and even
one request for a bid on a logo project. Last month a statewide newsmagazine wrote an article about my garden - which also came to be due to my gardening blogging. It too has resulted in potential clients. In a way my garden-related
posts have become a subtle marketing tool for my design business.
Just something for others to consider when blogging to get maximum exposure for their business efforts.
- J.
LogoMotives8/24/2008 1:22 PM
A couple weeks ago I blogged about making a garden umbrella stand out
of a flowerpot. Late this past week the post appeared on the site Apartment Therapy.
It`s brought a lot of traffic to my blogs, and blogfolio, and even
one request for a bid on a logo project. Last month a statewide newsmagazine wrote an article about my garden - which also came to be due to my gardening blogging. It too has resulted in potential clients. In a way my garden-related
posts have become a subtle marketing tool for my design business.
Just something for others to consider when blogging to get maximum exposure for their business efforts.
- J.
LogoMotives8/24/2008 1:22 PM
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Comments
Craig, I bet anything you write is worth reading..
I tend to go on and one and on.. so blogging is not my thing. My partner loves to blog and is great at it. He has a great one at 3dwalkthroughs.com and keeps up our other blogs. It has certainly helped business.
Erin