Blogs as a marketing tool?
I was curious how many others here are using a blog as part of their business marketing and promotion? I was hesitant at first, in regards to adding one more "to do" to my already large workload. Instead of making it a daily task, I make additions to bLog-oMotives a two to four times a week commitment. I also find that I can create several possible entries in advance for posting at a later date. With the tagline "Tips, trips, observations, clickety-clacks, & an occasional "toot!" along the tracks from Jeff Fisher LogoMotives" I`ve been able to post writings about a wide variety of topics - and have found it another method of distributing my own press releases.The result has been an incredible amount of traffic being driven to my business web site and many more potential clients contacting me after having read posts on my blog. That is in part to my blog URL being part of both my email and forum signatures. My blog has also resulted in print media coverage and recently being asked to write an article about designers making use of the online dairies as a marketing or portfolio tool. Search engines seem to love my blog as well, with 13,200 references listed as a result of a Google search for "bLog-oMotives" this morning (I was just curious where my blog was showing up on the Internet).With the success of blogs for many I know in the design profession, I would like to know how other businesses are making use of this promotion method with their business ventures?- J.
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