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7 hot business ideas for the Facebook Addict
AuroraAnderson
subscriber Posts: 1
Pulled this interesting article from Yahoo. Reveals how Web 2.0 is creating new jobs and business ideas for the social media savvy:
Recruiter: The job hunt has in many, many ways gone digital. Boris Epstein, CEO and founder of BINC, a search firm that fills tech positions,
has made it a priority to know his way around social networks and be an
active Web 2.0 participant. Epstein is on Facebook; so are his company
and his employees. They`re all on LinkedIn and active on the company`s
Twitter account, as well as its corporate blog. "If we relied solely on
phone and email, we`d become recruiting dinosaurs in no time," Epstein
says.Sarah Lacy, cohost of Yahoo`s Tech Ticker and author of
"Once You`re Lucky, Twice You`re Good: The Rebirth of Silicon Valley
and the Rise of Web 2.0," says companies that are successfully using
social networking to recruit college graduates are often choosing to
make one individual their advocate or personality on Facebook or
LinkedIn. Successful recruiters make the process friendly and humane:
"They might say, `Look, we`re interested in this skill set: Maybe go do
this, and you can come back,`" Lacy says. "Someone who`s really being
helpful and not cramming a marketing message down these kids` throats."Social media marketing manager:
Social media managers didn`t exist a decade ago, but companies are
looking for individuals to guide their Web 2.0 efforts -- to organize
company blogging, online communities, viral marketing, podcasting. It`s
part strategist, part evangelist, and it requires a real knowledge of
social networking sites.For recent college graduates who have a
sound base of Web 2.0 savvy, those skills should be a good selling
point to employers. "Overall, it`s become increasingly more important
for nearly every position, marketing in particular," says Rosemary
Haefner, vice president of human resources at CareerBuilder. About a
year ago, social networking skills were sought after merely as tools in
recruiting, but the bigger driver now is in companies` networking and
connecting, Haefner says.Photographer: If you
make your living with a camera, then there`s no better way to market
yourself than to show off your product. Social networks are no-brainers
for photographers: They can post their photos, connect through blogs,
and start groups, all of which will help build their brand and spread
their name.Ventures aimed at the e-commerce opportunities for
photography have proved less than successful, says Lacy, whose husband
is a photographer. "There`s something about buying art online that
doesn`t work," she says. It`s the online relationship-building that
works for artists. Social networks allow them to have connections with
their appreciators -- or, literally, groupies, if you`ve got a Facebook
group -- and reach new customers.Analyst -- user operations:
It`s a long title, sure, but keep reading: "Deep understanding of
Facebook required." How do you like that as a job requirement? User
operations analysts at Facebook interact with users to investigate
abuse reports and answer queries. They may be charged with enforcing
the terms of use or analyzing user habits.The bonus here is that
you don`t need fancy tech credentials. You may, however, benefit from
fluency in a second language. Of course, if you don`t like interacting
with people, as the blog Valleywag points out, you may not enjoy this
gig.Tech reporter/blogger: It`s your job to
scout the Web for stories and build a big pile of sources for
tech-related scoops. Sure, there are Digg meetups to attend, but tech
reporters and bloggers belong online. Look at TechCrunch founder
Michael Arrington, who has turned his site into the source for Silicon
Valley news. Aside from his site, Arrington has friends on Facebook,
gets the news out in bits on Twitter, and makes connections and shares
his resume on LinkedIn. However Arrington gets his scoops, he`s clearly not hard to find.Lacy
says she likes to use her Twitter account to cull ideas and sources for
her BusinessWeek.com columns. At different points in her career, she
has found Facebook or LinkedIn more helpful -- "I think it just depends
on what you`re trying to accomplish at that period in time," she says.Product managers and developers:
Product managers keep their eye on consumers. They`re looking for what
drives their decision making and then translating the consumers` wants
to developers, who build that into the product, Epstein says."These
companies, like Facebook and all their competitors in the social
networking world, they want their engineers and product managers to be
avid Web 2.0 users themselves," Epstein says. "So they know themselves
what they would want in an application, in a feature, so that they then
could develop it, basically."While a developer usually has a computer science degree or even an electrical engineering degree, an ideal product manager
knows technically what it takes to build a product, plus has a strong
dose of business acumen, according to Epstein. Many product managers
start out as engineers and transition into the business side, sometimes
picking up M.B.A.`s on the way.
Recruiter: The job hunt has in many, many ways gone digital. Boris Epstein, CEO and founder of BINC, a search firm that fills tech positions,
has made it a priority to know his way around social networks and be an
active Web 2.0 participant. Epstein is on Facebook; so are his company
and his employees. They`re all on LinkedIn and active on the company`s
Twitter account, as well as its corporate blog. "If we relied solely on
phone and email, we`d become recruiting dinosaurs in no time," Epstein
says.Sarah Lacy, cohost of Yahoo`s Tech Ticker and author of
"Once You`re Lucky, Twice You`re Good: The Rebirth of Silicon Valley
and the Rise of Web 2.0," says companies that are successfully using
social networking to recruit college graduates are often choosing to
make one individual their advocate or personality on Facebook or
LinkedIn. Successful recruiters make the process friendly and humane:
"They might say, `Look, we`re interested in this skill set: Maybe go do
this, and you can come back,`" Lacy says. "Someone who`s really being
helpful and not cramming a marketing message down these kids` throats."Social media marketing manager:
Social media managers didn`t exist a decade ago, but companies are
looking for individuals to guide their Web 2.0 efforts -- to organize
company blogging, online communities, viral marketing, podcasting. It`s
part strategist, part evangelist, and it requires a real knowledge of
social networking sites.For recent college graduates who have a
sound base of Web 2.0 savvy, those skills should be a good selling
point to employers. "Overall, it`s become increasingly more important
for nearly every position, marketing in particular," says Rosemary
Haefner, vice president of human resources at CareerBuilder. About a
year ago, social networking skills were sought after merely as tools in
recruiting, but the bigger driver now is in companies` networking and
connecting, Haefner says.Photographer: If you
make your living with a camera, then there`s no better way to market
yourself than to show off your product. Social networks are no-brainers
for photographers: They can post their photos, connect through blogs,
and start groups, all of which will help build their brand and spread
their name.Ventures aimed at the e-commerce opportunities for
photography have proved less than successful, says Lacy, whose husband
is a photographer. "There`s something about buying art online that
doesn`t work," she says. It`s the online relationship-building that
works for artists. Social networks allow them to have connections with
their appreciators -- or, literally, groupies, if you`ve got a Facebook
group -- and reach new customers.Analyst -- user operations:
It`s a long title, sure, but keep reading: "Deep understanding of
Facebook required." How do you like that as a job requirement? User
operations analysts at Facebook interact with users to investigate
abuse reports and answer queries. They may be charged with enforcing
the terms of use or analyzing user habits.The bonus here is that
you don`t need fancy tech credentials. You may, however, benefit from
fluency in a second language. Of course, if you don`t like interacting
with people, as the blog Valleywag points out, you may not enjoy this
gig.Tech reporter/blogger: It`s your job to
scout the Web for stories and build a big pile of sources for
tech-related scoops. Sure, there are Digg meetups to attend, but tech
reporters and bloggers belong online. Look at TechCrunch founder
Michael Arrington, who has turned his site into the source for Silicon
Valley news. Aside from his site, Arrington has friends on Facebook,
gets the news out in bits on Twitter, and makes connections and shares
his resume on LinkedIn. However Arrington gets his scoops, he`s clearly not hard to find.Lacy
says she likes to use her Twitter account to cull ideas and sources for
her BusinessWeek.com columns. At different points in her career, she
has found Facebook or LinkedIn more helpful -- "I think it just depends
on what you`re trying to accomplish at that period in time," she says.Product managers and developers:
Product managers keep their eye on consumers. They`re looking for what
drives their decision making and then translating the consumers` wants
to developers, who build that into the product, Epstein says."These
companies, like Facebook and all their competitors in the social
networking world, they want their engineers and product managers to be
avid Web 2.0 users themselves," Epstein says. "So they know themselves
what they would want in an application, in a feature, so that they then
could develop it, basically."While a developer usually has a computer science degree or even an electrical engineering degree, an ideal product manager
knows technically what it takes to build a product, plus has a strong
dose of business acumen, according to Epstein. Many product managers
start out as engineers and transition into the business side, sometimes
picking up M.B.A.`s on the way.
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Comments
social networks are truly revolutionizing how we do business. people are communicating online just as they do in person. it`s very scarry in a way but very much true and it is happening everyday everywhere.