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E-Commerce store is up and live - Please review

1Giftking1Giftking subscriber Posts: 1
edited June 2007 in Website Critique
Hello Startup Nation.  I am new to the community, but I think this web site is great.  My wife and I recently launched an E-commerce site (www.willowgiftshop.com) a few months ago and I would love to get some feedback on it.  For all of you E-comm and web experts, let me know what you think.Thanks,The Willow Basket Gift Shop


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    DaleKingDaleKing subscriber Posts: 141
    I have a couple of suggestions.
    First of all, I think you should take a few items and create a "Our Bestsellers" or "Our Recommendations" category, for two reasons:
    1.  Customers often get confused when confronted with too many choices - and thus won`t buy anything.
    2. People who shop online tend to be in more of a hurry, than offline shoppers.
    Having a bestsellers or recommendations category will make the decision-making process somewhat quicker and easier for your customers.
    I also think you should start a testimonials page.
    Nothing puts online shoppers minds more at ease than seeing how satisfied previous customers are.
    Dale King
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    ZaiZai subscriber Posts: 2
    I think your site looks great - being in the same business myself - I also just recently started a family run business.
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