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What comes next after my prototype???

Hello!! I have an idea for pet related product. I`m having a professional prototype made. Friends and family like the product and so far it`s been alot of fun designing, dreaming of product name, company name, etc. Have not filed for a provisional patent. The $5,000 legal fee is not justified yet as I feel more market research is needed. Other than talking to Petsmart, Petco etc. how else do I research the market? What do I need to be doing while the prototype is being made. HELP! I really need mentoring. All opinions welcomed! 1busymomma
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Thanks for your response!! I cannot find a product like mine in any pet stores. I have found 1 "homemade" product being sold on line that is similar. I know I have a winner here but it is all in how I market it. I guess I`ve got to bite the bullet and file for a provisional for some protection so I can get out there to see if there is any real interest. Can you comment more on "finding a niche?" I think women will purchase my pet product more that men. I have read that women purchase something like 78% of all pet products.
While creating a prototype can be an important step in the product development process, there are other important actions to consider.
Deciding how best to "protect" your product idea is one of those steps. A provisional patent is one option. However, $5000 to file one is quite a bit higher than the people I work with charge.