Twitter is a micro-blogging platform. It
lets you post up to 140 characters at a time. Some people post their status
every 5 minutes (“Waiting for the bus”, “On the bus”, “Walking home”) and
companies use Twitter to get the word out about new products, blog posts, and
other random stuff.
Companies from all over the world have
Twitter accounts and thousands of people following them. Some of these
companies are Apple, Intel, H&R Block, and Zappos. Barrack Obama has over
To leverage the Twitter potential you need
to have people following you. That is, people that want to be updated on what
you are up to.
1: Importing Contacts
When you sign up for Twitter you will have a chance
to import contacts from Gmail, Hotmail, and your own address book. Do it.
2: Complete Your Profile
Make sure all your profile is complete and include
a link to your website. Add “http” at the beginning of it to make it clickable.
Personalize the colors and the sidebar on your profile page. Use keywords in
your profile so others can find you.
3: Understand the Dynamics of Twitter
Twitter is not a marketing tool; it’s a social
tool. That means:
Follow other users
Be active in the community (comment
and post frequently)
Post useful information
Don’t post every 10 minutes
Engage in conversations.
Retweet (reply to other tweets) often
Don’t promote yourself. Share
cool stuff. To give your company exposure, do it the smart way. Direct your
followers to a blog post with useful information and have that post invite
users to take action. Don’t try to take people from Twitter to your checkout
Step 4: Build Your Audience
There are several things that you can do to build
Put a link to “Follow Me on
Twitter” in your email signature, forums signature, website, and maybe even
your business cards
Invite people to follow you on
Twitter at the end of each blog post you create
Find Twitter users that you
really look up to and see who is following them. Follow these people. Once they
see you are following them, they will follow you.
See who is following your
friends and follow them. They will follow you too.
Use Twitter directories to find
members who are likely to follow you. My favorites are www.TheOutsourcingCompany.com/blog for more great tips on entrepreneurship and online marketing
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