Why Some Websites
Sell and Others Don’t?
I am Internet marketing specialist and website designer. People
ask me how to make more money online every day.
If your website is not making enough money, it might be for
one of these two reasons (or both of them):
You are not getting enough traffic
You are getting a lot of traffic but your
visitors don’t become paying customers
If not getting enough traffic is the problem, there are a
lot of ways of buying traffic. I use the word “buying” because that’s exactly
what it is. Don’t fool yourself thinking that there is such thing as free
traffic. If it doesn’t cost money, it takes time. And time is money.
A lot of people freak out when it comes to investing money
to get traffic. Those are the people who aren’t serious about having a successful
business. I’ve come across many people who think that owning an online business
is a great way of making a quick buck without much effort. An online business
is very similar to any other kind of business. You need to have a great
product, price it right, and market it to the right people.
Many of these people get really happy when they get a $20
commission for an affiliate sale because they spent no money promoting this
product. They only spent 3 days of their lives. Now, if you are happy being
paid $20 for 24 hours of work, great. I am not here to judge you.
But don’t you wish sometimes that you owned one of those
websites that make $10,000-$100,000 a month? If you do, you need to start
thinking as a real entrepreneur. You need to forget about making a quick buck
overnight and realize that great results come from hard work and doing the
Once you start thinking as a real business owner and not
like a wannabe Internet marketer you will realize that there is nothing wrong
with buying traffic as long as your return on that investment is higher than
the investment itself. How many people would you be willing to pay $5 to visit
your website? None? What if I told you that for each one of them you will make
$6? Then your answer should be “as many as I can!”
The reason why most people are afraid of spending money
promoting their websites is because their websites don’t convert visitors into
There are many reasons why this happens, but these are the
most common ones:
Poor copyA lot of online business owners don’t realize that the copy they write will
have a major influence in the buying decision of their visitors, so they really
don’t spend enough time writing good copy.
There is no bigger turnoff that an unprofessional website. People don’t
know you. They don’t know your brand. All they see is a tacky website done by a
high school kid. Why should they trust you?
poor USP, or USP not well displayed
USP stands for Unique Selling Proposition. It is a fancy way of saying “what
makes you different (better) than the competition”. Your USP should not be
based on what you want it to be, but on what your prospects would like it to
be. In other words, don’t highlight your great prices too much if people are
looking for quality instead of price. And vice versa.
testing the product and business model
Several people spend months getting a website, negotiating with vendors,
getting a fancy office with a brand new coffee machine, and then they throw a
huge launch party. The day after, they don’t get one single sale. One month
later, two sales only. The business is not working out.
We should never assume that we know all the answers and just because we think
that a business is going to work, it will. We need to test the business model
and the product as soon as we possibly can and spending as little as possible.
A few businesses start making tons of money from day one. But that is the
exception, not the rule. Chances are that you will test four or five things
that don’t work before you find something that does. Don’t use all your money for
one marketing campaign. Start small. Test it out and if it has a high ROI you
can always invest more in it. If it doesn’t, then your business will not be
upside down. Forget about the magic bullet that will make you rich overnight.
Persistence is more important than intelligence.
you need a website for your business or want to redesign your current one to make
it look more professional, let me know. I will be happy to help.
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