Google Adwords & Yahoo Search Marketing
I can use some advice from someone who knows the ins and outs of Adwords & Search Marketing. I`ve been running a Yahoo campaign since April. It`s pretty straightforward in the way it`s set up, how bids and keywords work and where & when your ads will appear. I`m also happy with the responses I`m getting. So, I got brave...A few weeks ago I started a Google campaign and am finding that I`m still not completely clear about how some of it works. In other words, how the heck does Google decide where your ad ranks? And, is it worth it to have your ads distributed through the content network? I started out this way but had so many non-productive visits to my site that I recently disabled it. Does the content network truly display ads in a targeted manner? And a final question. Does anyone know if it`s possible to space out the Yahoo ads throughout the day as in Google?Any help/suggestions are greatly appreciated!
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