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MacDonald’s Makeover

mchutchmchutch subscriber Posts: 7
edited May 2006 in Marketing
I found this interesting article on MacDonald`s brand makeover.
http://www.businessweek.com/magazine/co ... 20/b398406 5.htm
Whether or not this will help them gain back their market share is up in the air.
They may end up looking like a Starbucks wannabe.
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