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USPTO refuses to register "cocaine" brand for soft drinks

If you a can of soda with the brand "cocaine" on it, would you be offended?
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Comments
Just because I enjoy a drink called cocaine, does not mean that I will be tempted to go out and do powerful street drugs. You have to give people a little more credit than that.
It`s so disheartening watching people do "anything" to try to make money. Prostituting integrity in an obvious effort to instill sales buzz will only create a short term customer base and suspicion when submitting credit applications for vendor relationships.
We would certainly advise against it and suggest a more comprehensive approach to the market beginning (regionally) with perhaps a historic niche back to the early days of soft drinks in their packaging and at the same time create marketing partnerships with new "high risk" sports such as paragliding and supercross racing. This would instill long term devotion.
The knucklehead that came up with "Cocaine" as a name for his product should deliver news papers and (hopefully) begin his business education.