WE'VE MOVED!

We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
Options

Does Your Marketing Have "Skanky Scrunchie Syndrome"?

DaleKingDaleKing subscriber Posts: 141
edited May 2008 in Marketing
Here`s an article by "The Ezine Queen," Alexandria K. Brown that I think you`ll find very interesting.
A few years ago I spoke at a large marketing conference in Atlanta, Georgia. One woman approached my display table to ask a few questions. Honestly, she was so attractive it was intimidating. Tall with a pretty face, understated jewelry, a blue designer suit with beautiful shoes and a high-end bag. She looked like she`d just stepped out of a catalog. Click here to read the rest of this article.
 
Dale King
DaleKing5/22/2008 10:50 AM

Comments

  • Options
    DaleKingDaleKing subscriber Posts: 141
    How many times should a customer be asked to visit a Web site without making such a judgement? I`d say that once is all you get. If they don`t like what they see, chances are you`ll never see them again.
     
     
     
    Exactly. You only get one chance to make a first impression.
     
    Dale King
  • Options
    DaleKingDaleKing subscriber Posts: 141

    Packaging creates the impression of value.  Your product,
    if the packaging is bad, has to prove itself on it`s own content -
    justify the price to the customer in his/her mind.  If the
    packaging looks good it`s that much easier.
     
     
     
    Absolutely!
     
    Dale King
Sign In or Register to comment.