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Does Your Marketing Have "Skanky Scrunchie Syndrome"?

DaleKingDaleKing subscriber Posts: 141
edited May 2008 in Marketing
Here`s an article by "The Ezine Queen," Alexandria K. Brown that I think you`ll find very interesting.
A few years ago I spoke at a large marketing conference in Atlanta, Georgia. One woman approached my display table to ask a few questions. Honestly, she was so attractive it was intimidating. Tall with a pretty face, understated jewelry, a blue designer suit with beautiful shoes and a high-end bag. She looked like she`d just stepped out of a catalog. Click here to read the rest of this article.
Dale King
DaleKing5/22/2008 10:50 AM


  • DaleKingDaleKing subscriber Posts: 141
    How many times should a customer be asked to visit a Web site without making such a judgement? I`d say that once is all you get. If they don`t like what they see, chances are you`ll never see them again.
    Exactly. You only get one chance to make a first impression.
    Dale King
  • DaleKingDaleKing subscriber Posts: 141

    Packaging creates the impression of value.  Your product,
    if the packaging is bad, has to prove itself on it`s own content -
    justify the price to the customer in his/her mind.  If the
    packaging looks good it`s that much easier.
    Dale King
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