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Google Declares War On Click-Fraud

DaleKingDaleKing subscriber Posts: 141
edited August 2007 in Marketing
According to IMedia Connection, Google has opened its new Ad Traffic Quality Resource Center, declaring war on click fraud:
http://www.google.com/adwords/adtraffic ... index.html</A>
Supposedly, the resource center will serve as a one-stop shop for Google advertisers to find information about click fraud, Google product manager Shuman Ghosemajumder said in an interview with Computerword.
My question is, what took them so long? Click-fraud isn`t a new problem. Google has had years to try to remedy the situation and protect its advertisers.
Do you think Google`s new Quality Resource Center will make a difference, or do you think this action is more symbolic than anything else?
Dale King
 DKing2007-8-27 15:25:44


  • DaleKingDaleKing subscriber Posts: 141
    In some ways, I think Google makes money regardless. And tons of people still use their service.So ... their motivation to fight it is not really great.
    That`s exactly right, Nikole. Google makes money regardless, so they have no real incentive to clamp down on click-fraud.  That recent $90 million click-fraud settlement Google had to pay is but a mere drop in a bucket to a company that makes billions in profits from it`s pay-per-click program.
    Dale KingDKing2007-8-29 14:35:16
  • PiperTaxPiperTax subscriber Posts: 5
    $90 million is a "drop in the bucket" for Google, that`s true.
    I`d point out though that I`m sure their management is smart enough to realize that the $90 million would have been more than enough to hire one big team of specialists to have prevented such a suit in the first place. Regardless of how big they are, if they could spend $45 million (for instance) to prevent a $90 million problem, I bet they`d do it.
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