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DaleKingDaleKing subscriber Posts: 141
edited June 2007 in Marketing
Did you know Google has an amazing research tool that will allow you to research how often people search your favorite topics?It`s called Google Trends.Google Trends allows you to enter up to five topics and see how often they`ve been searched for on Google over time. In addition, Google Trends also displays how frequently your topics have appeared in Google News stories, and which geographic regions have searched for them most often.How cool is that?Here`s how Google Trends works:Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time. Results come back in the form of a search-volume graph - plotted on a linear scale.
It`s important to keep in mind that instead of measuring overall interest in a topic, Google Trends shows users propensity to search for that topic on Google on a relative basis. For example, just because a particular region isn`t on the Top Regions list for the term "haircut" doesn`t necessarily mean that people there have decided to stage a mass rebellion against society`s conventions. It could be that people in that region might not use Google to find a barber, use a different term when doing their searches, or simply search for so many other topics unrelated to haircuts that searches for "haircut" make up a very small portion of the search volume from that region when compared to other regions.A word of warning: Google Trends is a Google Labs product, which means that it`s still in the early stage of development. The data Google Trends produces may contain inaccuracies for a number of reasons, including data-sampling issues and a variety of approximations that Trends makes use of. Dale KingDKing2007-6-3 7:46:33
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