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Dale King’s Marketing Tip of the Day...

DaleKingDaleKing subscriber Posts: 141
edited June 2007 in Marketing
One of the biggest mistakes I see both veteran and newbie marketers alike make is switching up and changing marketing campaigns that still work.The question is why? If a marketing campaign is working and making money why not just leave it alone?Okay, excuse me while I yell at you for a moment...IF IT AIN`T BROKE...LEAVE IT ALONE! DON"T EVER CHANGE SOMETHING THATS WORKING, JUST FOR THE SAKE OF CHANGE!
Sorry for yelling. I just wanted to make sure I got my point across.
Memorize the following words until they are indelibly imprinted into your brain:"A change is only a good change, if it actually improves the situation. Otherwise, it`s just change for the sake of change, and that can be fatal to your business."Dale King DKing2007-6-2 18:33:34
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    DaleKingDaleKing subscriber Posts: 141
    Tweaking is perfectly okay, as long as you tweak on a small scale.
    Obviously, it`s necessary to tweak your ad or salesletter from time to time to make sure it`s performing at it`s optimum level - sort of like tuning up  your car, so to speak.But again, I want to emphasize that you want to tweak on a small scale only.For example, instead of gutting your entire ad, change your headline and run a split-test against your current headline.If the results of the split-test show that the new headline out-performed the old headline, you know it`s time to change.
    Tweaking  one element at a time allows you to isolate what works and what doesn`t.Dale KingDKing2007-6-2 18:20:18
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    DaleKingDaleKing subscriber Posts: 141
    That`s good advice, Shawn.
    Thanks for your contribution to this thread.
    Dale King
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    DaleKingDaleKing subscriber Posts: 141
    That`s an interesting perspective, Craig.
    Thanks.
    Dale King
     
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