Business Consultant Marketing
Any experience advertising consulting services? Most of my clients have been business contacts that I knew or heard of me, but I would like to expand my range. What is the best way to reach owners and managers of other companies? Any thoughts would be appreciated. Thanks for your time.
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It has worked fo me and there is "Life after Corporate America"!
Joe the Road Warrior
A short anecdotal story. In late 2004, I was networking and speaking about the global marketplace and there were two Russians speaking about TRIZ and then a well-known individual in SE Michigan thought it would be good for the three of us to get together and "chat" as no one here knew what we were speaking about. After three days meeting (at least 8 hours per day) the "proverbial light bulb" lit up over my head and I finally and fully understood what they were speaking about. It turns out that I have been using TRIZ Principles for the better part of my career - just different terminology!
A few month later, in April 2005, I was invited as a Presenter at the 7th International Conference on TRIZ Studies in Brighton, MI and my paper was published in the International TRIZ Journal in July, 2005. www.triz-journal.com</A> I am also a member of the Altschuller Institute in MA.
The three of us have put together a plan entitled: "Restoring Pride, Confidence and Focus in American Business: A Visualization Approach". We are looking for an appropriate forum to introduce this concept and I have no doubt that, in my opinion after showing successful results in networking, many of the traditional networking organizations will go asunder or will adapt.
Hope the brief explanation and idea of TRIZ interests you. It is well known in Eastern Europe and I found applications when I was a member of the Michigan Civic Leaders Tour in 2004 traveling to Bosnia and Latvia.
Just a thought. I will visit your website as the study of foreign languages is one of my hobbies. I have a basic knowledge of Chinese (Mandarin), Arabic, Korean (fluent in reading/writing Hangul script), Russian and German (Ich spreche und lese auf Deutsch sehr gut) and as I say, a "smidgeon" of English.
I will get off my soap box now. Have a great day....Joe the Road Warrior
So back to the question at hand. What do do. Networking is always fantastic for B2B sales especially where the sale leads to a long term relationship where there needs to be a lot of trust. Advertising and Marketing definitely fall in that category. Chambers of Commerce are good. As is BNI (Business Networking International), Small Companies, and Local boards of trade.
If you do go the route of advertising, you`ll want to stick to highly targeted direct mail. Not just a letter mind you, but a mailing that gets the undivided attention of your viewer.
I absolutley love that analogy. I`m going to remember it for when explaining things to my clients.
I agree, your duck analogy is terrific. Adman and Jefferson are on target with direct mail and networking. The web is also important. My questions might be:
Are you certain of who you target is?
What do you know about their interests? (Where they go; what they do; when they do it?)
What companies share your interest in those people?
Approach those owners about a co-marketing deal and then do a PR blitz to announce the partnership or alliance.
That`s how you find out what they like to eat.