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Advice on Running a Web Show Business

In my spare time I produce web show called Uncovering Oklahoma. It's a travel show for teens and young adults. We already have several videos available. We're not making any money at this time, but we want to get a sponsor soon so we make this show for a living.
However, I'm clueless to some of the business aspects of running a show. First off, I'll state that I live in the USA in the state of Oklahoma. It's me and two other people working on the show. We would each get the same amount per week. Let's say I get a set amount per week to do the show (we're aiming for around $1,500 to $2,000 a week).
How do I pay my two hosts and how would I pay myself? I have heard that it's just easier to get a payroll company and let them handle paying people, but I'm not sure how to say that this set amount money is mine for personal use.
What kind of business should I form if any?
Any tax advice I should be aware about?
Does anyone have any creative ideas to promote the show?
Of course, if you have any other business advice on producing a web show, I would love to it hear it. Of course, it seems the easiest route would to get a dedicated sponsor and have them put us on their payroll (extending more money on my paycheck for me to spend on the show and just not worry about deductions), however, that seems rather unprofessional or is it?
Thank you for taking the time to read my post.
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