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Looking for new book promotion ideas
Madmonk
subscriber Posts: 1
Hi all,
I`ve recently published a book using Lulu.com and its just appeared on
Amazon etc, but what I need right now is the right kind of marketing
campaign to get it noticed and give it the push its been lacking so far.
I have my website. I`ve also got pages on site like Myspace, but these
sites don`t tend to translate into sales. I`ve sent out press releases on free
PR websites etc.
The thing is I`m already operating at a loss and don`t intend to pay out for
advertising space, the way I see it is that the web is a big place and I
shouldn`t have to fork out more unnecessary funds.
I`ve been browsing endlessly looking for ideas for an unusual way to
promote a book (which BTW is a mystery/crime novel). As its a print on
demand title the usual avenue of newspaper reviews tends to be blocked
off. As I live in Australia and my target market is mainly the US, I haven`t
got the finances to send endless amounts of copies out to people who
may not review it.
So, I was wondering if there are any bright sparks on here who might
have a light bulb flashing over their heads! Are there any marketing ideas
that are used for other industries that might translate to book promotion
but which haven`t been tried out yet?
Looking forward to hearing your wacky ideas smileys/smiley32.gif
I`ve recently published a book using Lulu.com and its just appeared on
Amazon etc, but what I need right now is the right kind of marketing
campaign to get it noticed and give it the push its been lacking so far.
I have my website. I`ve also got pages on site like Myspace, but these
sites don`t tend to translate into sales. I`ve sent out press releases on free
PR websites etc.
The thing is I`m already operating at a loss and don`t intend to pay out for
advertising space, the way I see it is that the web is a big place and I
shouldn`t have to fork out more unnecessary funds.
I`ve been browsing endlessly looking for ideas for an unusual way to
promote a book (which BTW is a mystery/crime novel). As its a print on
demand title the usual avenue of newspaper reviews tends to be blocked
off. As I live in Australia and my target market is mainly the US, I haven`t
got the finances to send endless amounts of copies out to people who
may not review it.
So, I was wondering if there are any bright sparks on here who might
have a light bulb flashing over their heads! Are there any marketing ideas
that are used for other industries that might translate to book promotion
but which haven`t been tried out yet?
Looking forward to hearing your wacky ideas smileys/smiley32.gif
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Comments
There are any number of blogs and sites where mystery/crime fans congregate and post. Get involved in the discussions. Mention your book. See which bloggers seem to have the most crediblity and following, and try and get them to read and review your book. Go where your potential readers are and "talk" to them.
Perhaps you can get sponsors who have products and services related to your book to work with you for some joint PR efforts? Then, you can use this to generate and build buzz on a national level.
Try to think of a creative and exciting ways to get the word out about your book, the topic, the characters, your background, etc. You may want to try to get influential people to provide you with a comment or testimonial about the book as well.
Hope this helps,
Melanie
two articles on how to promote a book. Be happy to send you. Workd for
me. Also see SpeakerNet... for speakers, trainers, coaches, authors...
share tips - including on this topic..Rick Frishman offers tips via
enewlsetter and more
some have already been implemented but others will be explored. I`ve just
found the email addresses of about 200 mystery readers groups in the US so
I`ll be contacting them.
As I stated above, I live in Australia and my target audience is in the US so
local events aren`t particularly suited to my book. However, that could
change in the future.
Cheers