trademark dilution

patentandtrademarkpatentandtrademark subscriber Posts: 103
edited January 2007 in Protecting Your Ideas
There is a recent case about "Pycnogenol" that teaches a valuable lesson about trademark dilution.  If you refer to a product with the brand name under which the product is sold, you risk a lawsuit from the trademark owner based on trademark dilution.  For example, there is no such product as "Pycnogenol."  There is only a brand of herbal supplement sold under the brand name "Pycnogenol." 

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