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Interesting Trademark Statistics

patentandtrademarkpatentandtrademark subscriber Posts: 103
edited June 2009 in Marketing
As you might expect, trademark registration applications track the general economy. 


The number of new applications fell by 16% in the last quarter of 2008 compared with the previous year.
The number of new applications fell by 20% in the first four months of 2009.
In the last recession, it took two years for applications to emerge from a slump.  If this recession is similar, filings won’t recover until 2011.
Private-label products and some retailers have responded by filing more applications for their own marks.
Target (up 135%), Macy’s (up 36%), and JC Penney (up 19%) all increased their trademark filings in 2008.  The discount grocery chain Aldi filed nearly three times as many applications as it did the previous year.  
Not all players followed suit.  Wal-Mart (down 51%) and Kmart/Sears (down 29%) filed fewer applications in 2008, as did supermarket chains Safeway (down 38%) and Whole Foods (down 16%).
Litigation is another matter.  Brand owners remain zealous about protecting their intangible assets, at least in federal court, where the number of new trademark lawsuits has not significantly diminished.

The good news is that there may be less competition if you have a good mark. Get it on file asap. 
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