Marketing with mixing business and family
patentandtrademark
subscriber Posts: 103
I’ve heard the good and I’ve heard the horror stories. Working with good old mom and pop or a sibling might prevent you from borrowing money. It might cut down on your workload. It is appealing and it does work – sometimes.
For a case where it did not work, take a look at the trademark dispute involving Mexican food ala Satanta’s Grill in
San Diego
,
California
. When I read these cases I can’t help but think that the WORST part of all is the hard feelings and broken families.
http://ttabvue.uspto.gov/ttabvue/ttabvu ... CAN-76.pdf
Arturo Santana Gallego v. Santana`s Grill, Inc.
, Cancellation Nos. 92043152, 92043160, and 92043175 (
May 6, 2009
)
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Comments
Hi Craig. This case [and others] never tells the whole story - why didn`t somebody notice a problem? What started the "fight" after all those years?
It`s true that cases are decided on facts and law. It`s also true that people sue each other for primarily emotional reasons much of the time. Somebody lied or misunderstood, or tried to "steal" a customer, etc...
I`d like to know if "family businesses" tend to fail more often or less - and why. I wonder if there are any hard statistics out there.