Low-budget Marketing for vacation rental property?

SalemHSalemH subscriber Posts: 4
edited December 2008 in Marketing
I currently manage a few properties for an investor.  I am curious about advice on garnering more leads for a vacation property (winter based) on a very low budget.  VRBO has currently returned a large amount of leads (and bookings), Craigslist is mostly spam, as 1/10 leads are legitimate.
My thought is to build a website for the property / properties, and do a blitz SEO / SEM campaign, which I have some experience in.
Besides the website, any thoughts from property managers / investors?
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