Effective Critique on the entire website
FeeFee subscriber Posts: 1
edited February 2008 in Website Critique
My name is Felicha Martin and my business is Especially Cards. I have a home-based greeting card business. My company`s vision is to provide greeting cards and gifts that touch the hearts and lives of people. Mission is that we are committed to providing the best products and services of highest quality and value. The website`s goal is to inform and persuade customers . We want to educate customers about who we are and show them products that we offer for purchase. My issue is that my site has been running since September 2007 and it`s not generating much business. People are visiting the site but not purchasing. I want people to purchase when they visit the site. I had the site created by a web service. I am thinking whether or not the problem is the site itself. I would appreciate all the help that I can get.
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Best of luck to you and your card business.
Web Page Size : 14337 Bytes = 14 KB Code Size : 12936 Bytes = 13 KB Text Size : 1401 Bytes = 1 KB Code to Text Ratio : 9.77 %Work on getting inbound links from related sites, i.e., gift sites, to help build traffic.
i have an additional recommendation: personally, i believe quality images/photography are a key element to pushing people over the edge to actually do a transaction.
your photos/images are very high quality. however, i wanted to be able to click on them to enlarge them to see them in better detail. can you add a simple "enlarge" or "+" option? or did i miss it?!
I think your website looks nice, but I agree with the points others have made. There is no "reason" why I should purchase the cards from your website.
I think an excellent service you could provide would be for people to be able to enter their friends and family member, birth dates, anniversary, etc. and pre pay for the year or be billed monthly for you to send the cards out to who they specify. You could do holidays and special occasions. Maybe even offer some kind of gift card they could include. You could say that you "remember for them" You make sure it gets there on time with a nice message inside. What do you think?