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Trade Secrets

patentandtrademarkpatentandtrademark subscriber Posts: 103
edited January 2009 in Marketing

The definition of a trade secret from the Uniform Trade Secrets Act:

information . . . that: (i) derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use, and (ii) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.


While it might seem obvious, the content of your website that can readily be seen by the public can not be a trade secret because that information is probably not the subject of efforts to maintain its secrecy.  Be careful in your marketing efforts.




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