How do I TradeMark?

esilva

Hi.
I`m starting a business online and was wondering how to TradeMark my business name/motto. Is it expensive and how long does it usually take to take into effect?
Thanks if anyone can help me answer these question.
-Eric

robertj

Eric,
Here is a good place to start http://www.uspto.gov/main/trademarks.htm</A>

esilva

Thanks Robert I`ll check that out.

patentandtrademark

It has just about always been a bad idea to be your own patent and trademark lawyer.  As of July 10, 2008 it became an even worse idea.  The USPTO issued new rules about appealing a decision by a trademark examiner.  The net result will likely be that, if the trademark application is not done right the first time, you are toast on appeal.  The days of "I will file a trademark application myself, then hire a lawyer if things get difficult" are REALLY over now.
 
Hiring help is usually about priorities, not money.  You have the money or can get the money if the asset is important enough.  Trademarks build loyalty and good will.

JTR65

I completely agree w/ James.  Hire a good patent and trademark attorney.  Ask for references from colleagues, but if you still need to find one locally, you can search www.lawyers.com or www.martindale.com.

esilva

Awesome thanks guys these are good tips. I appreciate it.
I live in N.California so if anyone knows of a good referral let me know.
Thanks Again!