How do I TradeMark?

Hi.
I`m starting a business online and was wondering how to TradeMark my business name/motto. Is it expensive and how long does it usually take to take into effect?
Thanks if anyone can help me answer these question.
-Eric
I`m starting a business online and was wondering how to TradeMark my business name/motto. Is it expensive and how long does it usually take to take into effect?
Thanks if anyone can help me answer these question.
-Eric
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Comments
Here is a good place to start http://www.uspto.gov/main/trademarks.htm</A>
Hiring help is usually about priorities, not money. You have the money or can get the money if the asset is important enough. Trademarks build loyalty and good will.
I live in N.California so if anyone knows of a good referral let me know.
Thanks Again!