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Rules for emailing a Proposal

I have a list of small businesses I would like to contact with a business proposal. Are there any rules/guidelines that will help them actually be interested in what I have to say and read the attachment? What have you done in the past?I have read putting the persons name in the subject line, but what if you don`t have a name? Thanks for any help.
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Comments
Never send unsolicited email. That`s a potentially good way to irritate/alienate. Call them first!
Really? I would have thought a sales call would be much more interruptive and irritating. When I`m working and get a call about someone offering something I say no and hang up because my work is more important at the moment. At least with email they can go back to it when they have the free time.
Does anyone else have the same take on this or am I thinking about it all wrong?
The best practise will always be what you are best at. If you have great people skills, go with a cold call without email. If you can`t talk to people, simply call and ask their permission to send them an email.
Dear <name or `Owner`> of <store>.
I would like to email you a Business Proposal. If you would like to see it please let me know.
Otherwise, thank you for your time.
Sincerely,
<my info>cubemonkey10/26/2007 9:43 PM