How to make a promotional video go viral

EllieSednaLEDEllieSednaLED subscriber Posts: 1
edited February 2013 in Marketing
Hello all!
I am a Marketing Executive at an LED lights company and I want to make a promotional video, with the intention of it going viral.
I just wanted to know your opinions on promotional videos..
What qualities do you think a video must have for it to go viral, or for it to be a success?
Do you think the use of comedy or parody is a risk; could it look a bit naff if not done well?
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