WE'VE MOVED!
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co
Website Inventory

I was reading a story on a couple websites that were very successful by using there capital on developing there website and ad and marketing campaigns rather than purchasing product. Just curious how many members think this practice of purchasing product after your customers have purchased from your website is an acceptable way of doing business.
Sign In or Register to comment.
Comments
You are essentially a middleman as you have described the business in your post. As long as you serve a particular niche well you will be fine. But if you are reselling product that can be found in multiple venues your chances of survival long term will be tough.
All the best,
Matt
Online purchasers are very sensitive to time - buyers want their purchase ASAP. In order for a potential customer to make the decision to buy from you they will consider:
if a product is offered elsewhere - online or nearby (bricks and mortar store)
if the pricing is competitive
if they are willing to wait to receive the product
~Roland