We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co

Marketing: The Psychological Power of Familiarity

DavidJacksonDavidJackson subscriber Posts: 143 Silver Level Member
edited March 2011 in Marketing
I'm sure you've heard the old adage, "familiarity breeds contempt." But have you ever stopped to think what it means?It basically means, if you know a person too well, you can easily start to dislike or lose respect for that person.Unfortunately, sometimes marketing people think that logic applies to products as well. They take what's familiar, successful and popular and decide the public has grown tired of it, and wants something new and different. Then they go about the process of reinventing the wheel - usually with disastrous results!Here are a few classic examples of what I'm talking about...Continue reading Marketing: The Psychological Power of Familiarity.David Jackson


Sign In or Register to comment.