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A "Truly" Unique Selling Proposition

DavidJacksonDavidJackson subscriber Posts: 143 Silver Level Member
edited March 2011 in Marketing
Twenty years ago, my girlfriend and I vacationed in sunny Fort Lauderdale, Florida. One day while we were driving on crowded University Drive, I saw the oddest thing. It was a little yellow car with big black mouse ears on the roof, and a big black tail on the back of the vehicle. It even had black whiskers painted on the front of the car. It looked like a big yellow toy mouse on wheels - something you'd see at Disney World. I had never seen anything like that on the road before anywhere. I was staring at that thing like I was a little kid. I simply couldn't take my eyes off that car. Anyway...Continue reading A "Truly" Unique Selling Proposition.David Jackson


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