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Newbies...Are You Overreacting...

DavidJacksonDavidJackson subscriber Posts: 143 Silver Level Member
edited July 2010 in Marketing
Newbies...Are You Overreacting To Your Marketing Stats?
I'm a member of several small business forums, and I'm constantly reading threads where newbies are freaking out, because their marketing stats aren't performing up to their expectations. Unfortunately, in most cases, their expectations aren't based on methodology or fact. They're based on whimsical fantasies of riches, and a quick buck. In fact, in most cases, newbies don't give their marketing campaigns enough time to actually work, before they start making all sorts of unnecessary wholesale changes.For example, many newbies start bouncing off walls when they don't get a few conversions out of every 100-200 click-thrus. Here's why that's a mistake. Continue reading Newbies...Are You Overreacting to Your Marketing Stats?David Jackson
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