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I Don`t Trust You
DavidJackson
subscriber Posts: 143 Silver Level Member
While no one knows the exact percentage, the vast majority of visitors leave websites without buying anything. Why?
There are, of course, a variety of reasons why this happens - chief among them being price and people not being able to find what they were looking for. But its been my experience, the main reason so many people exit websites without buying has to do with the trust factor. People just don`t trust your website.
Following are some of things that cause a prospect not to trust your website:
1. Using a sub-domain instead of your own domain name
2. Load time
3. Annoying pop-up ads and banners
4. Overall website appearance
5. User-friendliness
6. Copy
7. Irrelevant content
8. Stale content
9. Blatant spelling and punctuation errors
10. Broken links
11. Privacy policy
12. Delivery system
13. Return policy and guarantee
14. Testimonials
15. Contact information
Having a professional, trustworthy website can make all the difference between making sales, and having traffic that doesn`t convert. If your website isn`t converting traffic into sales, one or more of the aforementioned trust factors may be holding you back.
Have someone you trust - preferably a competent marketing professional take a discerning look at your website to make sure your website isn`t scaring buyers away.
David Jackson
DavidJackson7/31/2009 2:50 PM
There are, of course, a variety of reasons why this happens - chief among them being price and people not being able to find what they were looking for. But its been my experience, the main reason so many people exit websites without buying has to do with the trust factor. People just don`t trust your website.
Following are some of things that cause a prospect not to trust your website:
1. Using a sub-domain instead of your own domain name
2. Load time
3. Annoying pop-up ads and banners
4. Overall website appearance
5. User-friendliness
6. Copy
7. Irrelevant content
8. Stale content
9. Blatant spelling and punctuation errors
10. Broken links
11. Privacy policy
12. Delivery system
13. Return policy and guarantee
14. Testimonials
15. Contact information
Having a professional, trustworthy website can make all the difference between making sales, and having traffic that doesn`t convert. If your website isn`t converting traffic into sales, one or more of the aforementioned trust factors may be holding you back.
Have someone you trust - preferably a competent marketing professional take a discerning look at your website to make sure your website isn`t scaring buyers away.
David Jackson
DavidJackson7/31/2009 2:50 PM
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