What Should Be / Not Be Put In a BLOG?

mallocmalloc Posts: 7subscriber
edited July 2007 in Marketing
I am ready to start a BLOG for my new business. My question is what should be placed in a corporate BLOG? Is it best for a BLOG to be a personal interaction with me the business owner or should it be more formal? Should I discuss thoughts and up coming changes to the business or provide industry news and opions? How much of my thought processes and opinions is it best to expose in this forum? Does it matter if the BLOG matches the look / feel or the corporate web-site (in this case www.idopi.com</A>).
Thanks,

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