Predicting Ad Revenues For An Internet Business
I`m doing the financials for a startup company that is trying to determine how much ad revenune they will be pulling in. I can`t seem to grasp onto just how much on average they should be making. I`m thinking that they`ll have anywhere from 40,000-50,000 hits/day as a modest number, but their potential is much higher. Anyone have any clue how to determine averages or anything? This part of the business plan is so ambiguous to me.
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