Importance of Instagram Marketing for Restaurant business

maulikpandyamaulikpandya subscriber Posts: 8 Member

Instagram is the second most popular social network, with over 500 million daily active users. The high reach, combined with the platform’s unique value proposition (highly visual, advanced metrics, and geo-targeting options), make Instagram a powerful asset for restaurants.

Research has shown that 38% of Instagram users view food content, and 27% share food content. Besides, 30% of millennial diners actively avoid restaurants with a weak Instagram presence, making it even more important to develop a marketing strategy.

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