What are the stages of the SaaS Customer lifecycle?

hanna.barabakhhanna.barabakh Europesubscriber Posts: 9 Member
edited July 12 in Marketing

Everything in life is characterized by cycles. There’s an order to most things from nature to the business world if you look close enough, and your SaaS business is no exception. It’s made up of many different cycles that need to work together for your business to function. One such cycle is the SaaS Customer lifecycle.

Your customer lifecycle gives you a complete picture of your customer's brand experience. What draws them in, what pushes them through the sales funnel and how the relationship between brand and customer is formed.

Which stages of the SaaS customer lifecycle would you outline?

Thank you for any tips and/or insights!

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