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Logo Strategy
swany65
subscriber Posts: 2 Member
Hi. Have two friends partnering to start a new business. They have a logo for the business, which is a gym. They are both trainers that will be working inside the gym. Today, my friend showed me a different logo he created for his personal training. It is nothing like the primary logo.
In addition, he told me the other business partner is also creating a logo for his personal training. Is this a good idea? What are the pros and cons?
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Comments
They are starting a gym together and then creating competing personal training side gigs in the gym? If that's the case I'm not sure the logo is the problem vs. competing with each other while being partners in the gym ownership aspect.
If they are creating 2 different logos for one personal training business they will run together, I'm not sure it really matters as long as they are aligned on the business strategy and operational aspects.
Logo strategy highly depends on the niche of the company, If you are selling clothes then you can go something colorful and if you are into more serious profession then it can be subtle and match the standards. So, there is no strategy as such.
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Hi,
If you concentrate on “Integrate Voice Of Employees” because some of the best logos and taglines have come from me meeting with employees and brainstorming with them about concepts and design. When they feel engaged, a brand comes alive through their activities. They walk the talk, and consumers see it and feel it!
Yes, I think the strategy is probably flawed, not so much the logos. They would basically be competing against themselves on top of managing 3 different brands:
Gym Brand
Personal Trainer Brand 1
Personal Trainer Brand 2
It just seems like a lot of work managing 3 different brands opposed to a unified brand.
Is there a reason why they decided to both offer their own service? Maybe they have decided to do this for a specific reason, but I think unifying their services will give them a lot more potential.
Logo of any business should be something that reflects what your business is all about.
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