How to get customer testimonials in SaaS?
Social bias underlies every facet of modern society. And although we seldom notice, people are hard-wired for it. This makes using social proof like testimonials a marketing game-changer - especially in the SaaS industry!
Why? Because testimonials directly affect purchasing decisions, brand awareness, and credibility. And it all starts with a compelling story of how your product impacted another person’s life.
If you want people to buy into the story, then good testimonials are the way to sell it to them.
How do you get testimonials? Or tell if they’re good or bad? And if you get one, and it’s good, where do you put it?
Feel free to share any tips!