How to get customer testimonials in SaaS?

hanna.barabakh

Social bias underlies every facet of modern society. And although we seldom notice, people are hard-wired for it. This makes using social proof like testimonials a marketing game-changer - especially in the SaaS industry!

Why? Because testimonials directly affect purchasing decisions, brand awareness, and credibility. And it all starts with a compelling story of how your product impacted another person’s life.

If you want people to buy into the story, then good testimonials are the way to sell it to them.

How do you get testimonials? Or tell if they’re good or bad? And if you get one, and it’s good, where do you put it?

Feel free to share any tips!

Tuah Bao

Please take note that testimonials can be fake. Even if they are real, they are just telling you the good sides of the products/services, the bad sides are undercover. You can give free samples or services (trial) to customers and ask them to write you a testimonial in return.

Testimonial itself isn't enough, you need to provide "money-back guarantee" to back all your claims.