Hi I have a website full of merchandise looking for ways to traffic more sales so I can build a bigger Empire in a safe form due to covid. Any ideas, topics, platforms?
You can have a hybrid strategy to get more traffic and sales:
Short-term: Social media and ads (Google/ Instagram/ Pinterest)
Long-term: SEO (you can find a DIY course on my website, for absolute beginners)
Hi @KayDarice ,
Poulomi Basu was right. SEO is your long term strategy. You should go for short term strategy for now. Just to add on a little, not to forget FB ad, the price is usually cheaper than Google/Bing ad.
While, I find your topic/title is misleading. I believe you need help in marketing but not web design.
I strongly agree with you.
Adding on to the above comments: you might try content marketing.
Let me elaborate. Just saying your website contains a lots of merchandise is too vague. You need to research and have a clear image of your target audience (what they like, hate, admire, etc). Then use that persona to create valuable content.
For example, You can create article like "Top 7 Summer Fashion Trends You Won't Want To Miss" (or something like that. I hope I am making myself clear), rather than just directly asking people to buy your product.
This help you in two ways: firstly, you will get more leads than normal. And secondly, it increases your credibility as a brand.
Now it's your choice if you would just leave the traffic on the mercy of SEO, or get paid traffic/leads and nurture them through your sales funnel.
I hope you have created a Sales Funnel for yourself. Incase you need more help, let me know. :)
- Asif Ali
(Sales Funnel Copywriter and Marketing Strategist)