Business starting and business managament learning
I am close to setting up my own company to process fish products.
I would like to ask for advice on which startup strategy is best to choose:
start with a small assortment of products
to go "to the full bank" and offer the largest possible selection of products from the very beginning of the company's operation?
Choose to start with 1 category products, 2 categories, or 4 categories?
I've heard a lot that it's better to start with a small assortment and gradually move to a large one. But I am frightened by the fact that I will initially invest a lot in marketing and a potential customer will come to my online store, but will be disappointed because they did not find the necessary fish product. When I offer this product, the customer will be sure that it is not available in my store and will never return.
I am a person who does not like to study while sitting on a school bench. I may have trouble perceiving information in such an environment. I learn the necessary substance at home at the computer.
I would like to hear some suggestions on what would be a suitable internet resource for me to learn the necessary information for the management of this company.
Thanks for reading. I will be mega grateful for suggestions.