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Advertising Survey
Hi everybodyI am a budding entrepenur. I have been listening to all Startupnation podcasts and events for about a year and now I have a necessity to get logged in here.I think this is a great site in connecting entrepeneurs and sharing ideas.I would like to get some ideas on doing succesful online surveys.I am doing market research on online grocery shopping habits of people. I created an online survey form http://www.surveymonkey.com/s.asp?u=369063138232 to get responses. How can I make this form visible to all internet users? (I don`t see these forms come up in google search results )or Which is the best way I to increase my response?Also, can you all help me by taking this 30 second survey form ? thanks much for all your suggestions and for participating in this survey.thanksCK.
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Comments
First, I`d suggest you have a native English speaker edit your questions for you. It doesn`t bother me, but a lot of people are offended if the questions are worded in such a way as to make it clear that English is not your first language. Heck, I figure you speak better English than I do any other language, so my hat is off to you. But, it can affect your response rates and make your respondents take you less seriously.
Secondly, take a look at the question where you ask the favorite grocery stores. You are giving this survey worldwide via the web, and so are likely to have respondents from all over the country, or the world. I myself am in the Midwest. I didn`t recognize a single grocery store vendor name on your list, I`m guessing all those vendors are common where you are...New Jersey? But do a little research on major national chains of grocers and at least have all of the big names on your list...Kroger, Albertsons, Hy-Vee, Price Chopper, Meijers (I think that`s a grocery store) to name a few. It doesn`t have to be exhaustive, but names that people from all over the country would recognize would be a good start.
Also, I gather that you`re asking about online ordering of groceries for delivery to people`s residences. If that is the case, you probably want to get a good idea of your respondent`s location. Asking for a zip code or something might help. A respondent living in rural Missouri may have strong interest in your potential services, but their opinion should not be factored in as strongly as people living within your potential service area. Their response is of interest, of course, but knowing their location helps you know if they are a potential customer of yours or not.
As far as getting respondents to take your survey, it`s my understanding that you have to direct them there yourself. Posts like this on communities that you are a part of, invitations to take the survey on your website, sending e-mails to people in your address book, asking people you know to take the survey...that`s how you get respondents. Unless you want to purchase a list from a vendor.
If I can be of further assistance, please let me know. I`m starting my own market research consulting firm to help startups and small businesses do exactly what you are doing, and get good reliable results that they can count on. I applaud your efforts on trying to find out what your potential market wants.
Kelly