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Social Media Marketing For Online Business Interface

I just run an online business last five years ago. Presently my business website's interface looks some backdated interface.
Is this impact for my business and my social media marketing campaign.
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Social media marketing increases your business traffic in a short t time. Improve your website interface to get huge online traffic from social media.
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No this probably had nothing to do with your social media campaign, it must be due to some spam.
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I think you should combine both SEO and IMC campaign on social platforms for your website to increase users engagement and traffic on landing page for both short-term and long-term period