I just run an online business last five years ago. Presently my business website's interface looks some backdated interface.
Is this impact for my business and my social media marketing campaign.
Social media marketing increases your business traffic in a short t time. Improve your website interface to get huge online traffic from social media.
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No this probably had nothing to do with your social media campaign, it must be due to some spam.
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I think you should combine both SEO and IMC campaign on social platforms for your website to increase users engagement and traffic on landing page for both short-term and long-term period