The Perfect Guide to Promoting A Digital Event
The art of marketing has evolved over the years with the advent of online media and social platforms.
With an online population of 4.57 billion, people are now living and learning everything online.
Hosting digital events and connecting to the consumer through digital platforms is both productive and innovative for companies.
However, any event is as successful as its digital event promotion, and the aim should be to reach out to as many people as possible so that one has a chance at a decent conversion rate.
Digital marketing events to promote a brand are not new.
But the consumer demographic is drastically changing every year due to new trends, platforms, awareness, and the amount of information already available.
People are continually searching for “what’s new?” or “what does your brand have that is different?” and thanks to the short attention span of us humans, digital event promotion has to up its game and get creative.
So, here are some effective ways in which you can promote your digital events:
1. Get the Word Out
Today’s consumers need value for their investment.
There are thousands of options online, and any digital event has to stand out from the crowd to create a lasting impression and be successful.
Consumers need to know what they are signing up for.
Creating anticipation online in the form of interactive polls or quizzes is a great way to get the word out.
Digital marketing events should stress the feeling of “fear of missing out“ (FOMO).
One can keep the followers updated about the digital events with some behind-the-scene action, notification about tickets selling out fast, organizing campaigns, asking people to tag their friends to get exciting offers, and making people feel like they are part of something big!
The idea is to engage with as many people as possible because the first few days after the announcement of the digital events are crucial to create a buzz and become the next new trend.
One can also create a hashtag across social media platforms and host online competitions or invest in paid advertisements to keep the conversation going.
2. Try Out Everything
USE EVERYTHING YOU HAVE!
Your digital event promotion should not be restricted to a type of platform.
Use every possible lead and available channel to host digital marketing events so you can reach out to as many people as possible.
The event should be headlining your website and all your posts up until the D-day (and even after!).
Use your network to leverage their reach and make them interested.
3. Power of Social Media
Your digital marketing events across social media platforms is the perfect way to reach out and create an impression.
Collaborating with influencers or sponsors over social media helps to get the word out beyond your estimated audience.
You can create an impact with a hashtag trend, which will direct the user back to the event page.
Creating a dedicated event page with great graphics and a creative team adds to your event’s credibility.
Hosting interactive sessions to get feedback from social media users, guest-hosting influencer pages, live-chats, and creating countdown posts adds to a sense of excitement amidst the audience.
You can also get increase engagement by investing in affiliate marketing by offering discount rates for your first 50 to 100 subscribers.
Creating a Facebook event page lets you stay in touch with your potential audience and is the best way to give out details of the digital events, such as dates, images, marketing videos, and periodic reminders.
Staying in touch with your potential customers creates a sense of community and adds to the event’s brand factors.
You can utilize the Facebook live feature, Instagram stories, Snapchat filters, and repost your digital marketing events across multiple social media accounts.
One can also let the speakers of the event take over Instagram or Facebook pages to share their views about the upcoming event and give an idea to the audience about what they can expect.
Collaborating for YouTube videos is also a great idea for digital promotion.
4. Customized Email Marketing
Email marketing may seem like a tricky option for digital event promotion because no one likes to get automated messages, which eventually ends up in the spam folder.
But interactive emails like surveys and quiz contests incite engagement.
Conducting surveys across social media platforms also gives you access to the mail information of potential leads.
Following up with them with valuable details of the event boosts the outreach and the credibility of the digital event promotion.
Follow up with customized messages based on the feedback received from the quizzes.
Promoting your event to your newsletter subscribers as a form of invitation results in a sense of exclusivity.
It sends out the message that they are part of something exciting, and their opinion matters.
Successful email marketing should be target oriented and straightforward.
It should describe the digital event in short, and, most importantly, highlight the value it will provide to the audience.
To Wrap Up…
The common factor between all forms of digital marketing events is personalization.
Your audience should feel that they got to witness a once-in-a-lifetime opportunity by investing their time and money at your digital events.
The differentiating factor of your event should be the highlight of your marketing strategy, but the message of the digital event should connect with your audience at a personal level.
Hope this helps!
Let me know your thoughts below :)