Marketing goofs and gaffes - help us learn
There`s nothing better than really colossal mistakes to help teach you valuable lessons in your business and your life. I`m particularly interested in your marketing missteps - what was the goof and did you learn your lesson?I can recall the heady days of the early 2000`s, when I first set foot into Google AdWords. It was all so simple, right - choose some keywords, set a budget and cost per click, and start getting traffic - sweet! A bunch of wasted budget later, it became obvious that while it wasn`t rocket science, it takes careful strategy, monitoring and analysis to be successful in that system.So how about you, help us all learn from your screw ups!
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