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Study: Cost transparency among firms could improve sales by more than 20 percent

HSEHSE subscriber Posts: 1 Member

New research in the INFORMS journal Marketing Science found that cost transparency among firms could improve sales by up to 20 percent when done so voluntarily.

The results were reached by the initiation of six experiments, one of which involved dining services and the other an online retailer.

Source: www.mentaldaily.com/article/2020/04/cost-transparency-may-be-a-valuable-factor-for-boosting-business-sales

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