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How to optimize ads for facebook ads and google ads?

Hi You!
In order to advertise on Facebook ads and Google ads, I need to:
+ Target standard customers;
+ Organize good content;
+ Need tools to measure and evaluate customer behavior when they come to the website like Trigger365.com;
+ Periodically analyze, evaluate and adjust advertising strategies to suit the situation and customer behavior ...
What do you think about this issue?
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Comments
You should,
1. Provoke brand searches with Facebook, close the deal with Google
2.Target your Facebook ad headlines as keywords
3. Retarget your searching users with what they were searching for
4. Find more people similar to your searching users
I also would like to know if it's better to advertise on Facebook or ask bloggers for a promotion?
There are many other ways to optimize ads for google but the most proven way is to experiment, trail and error this way you will know what works best for your business.
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thanks for the idea