SEO - Year in Review 2019

parthibaparthiba IndiaPosts: 2subscriber Member
  1. Quality & Long-Form content dominated
  2. New in structured data: FAQ, How-to & Q&A
  3. Zero Click searches: Google Searches ending without a click to website content hit an all-time high, more than 50%.
  4. March 2019 Broad Core Algorithm Update: favour of authoritative sites
  5. June 6 Site Diversity Google Update: No longer display more than two SERP results from the same domain
  6. E-A-T (Expertise, Authority, Trustworthiness): Increasing E-A-T, an important search quality rating guidelines from Google
  7. Speed report in Search Console
  8. Voice search: Searchers start with how, what, where, when, why, who, & adjectives like best, top, new, good, free, easy.
  9. Featured snippets & Accelerated mobile pages-Importance of Ranking
  10. Star ratings Disappeared.
  11. Crawling, Indexing & Ranking
  • Mobile-first indexing: Google's preference for mobile-first indexing.
  • No longer directives in robots.txt: You need to no longer depend on the no index mention in your robots.txt file.
  • New link attribute: Google introduced rel=”sponsored” as paid & rel=”ugc” as user-generated content, rel="nofollow" would be included for ranking than directive
  • Stopped supporting rel1;prev/next markup
  • Multiple H1 tags on a page would not trip up Google’s systems.


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