WE'VE MOVED!

We are proud to announce our NEW community destination. Engage with resident experts and fellow entrepreneurs, and learn everything you need to start your business. Check out the new home of StartupNation Community at startupnation.mn.co

Upselling and Cross Selling

Turner BellTurner Bell subscriber Posts: 14 Bronze Level Member
in Sales

What is up selling and cross selling? And what are some advantages of them?

eSparkBiz Technologies

· Share on Google+ Share on TwitterShare on Facebook

Comments

  • Jessie HookieJessie Hookie subscriber Posts: 351 Silver Level Member

    Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Though often used interchangeably, both offer distinct benefits and can be effective in tandem.

    Advantages:

    • Increases Profits.
    • Increases Customer Loyalty.
    • Increase in ROI.
    • Increases Customer Lifetime Value.
    • Balances Growth Between New and Existing Customers.
    • Offers Convenience and Flexibility for Customers.
    • Trust is Vital.
    • Track the Customer Journey.


    · Share on Google+ Share on TwitterShare on Facebook
  • KimiKimi subscriber Posts: 25 Bronze Level Member

    Seems interesting suggestion!

    · Share on Google+ Share on TwitterShare on Facebook
Sign In or Register to comment.